WELCOME TO BRANDING WHIZ

Branding and marketing strategy
solutions for your small business.





Services

Take a look at what I can do for you

Stock Equity Assessment

What value does your brand carry? What do you want it to stand for? I'll outline your brand's equity and make recommendations for how to align it with your desired consumer perception.

Stock Competitive Analysis

Who is your competition? I will track down all of the other guys that you need to know about and tell you what they are doing and what consumers are saying about them.

Stock Consumer Targeting

Every great strategy needs to have a plan outlining what consumer group to target and how to properly segment different consumers to shared, specific needs.

Stock Positioning

Businesses that offer a differentiated product or present a unique angle have a greater chance of succeeding in the marketplace. I can help identify those opportunity spaces.

Stock Pricing Strategy

Having a great product or service isn't enough if it isn't priced right. Too high and sales will be hurt. Too low and you are leaving money on the table.

Stock Social Media Audit

What does your online presence tell consumers about your company? I will assess your digital footprint and make recommendations for improvement.

Stock Naming & Taglines

You won't get a second chance at a first impression. I can help get your new company or product off to a great start with a simple, memorable, and ownable name.

Stock Path to Purchase

Each stage of the sale presents a challenge you must overcome. I'll help you optimize each step: Awareness, Interest, Consideration, Purchase, and Repeat.

Stock Concept Creation

If you are still in the beginning stages of your business, I'll help you create the right way to communicate your product idea for potential investors or test consumers.

Stock Consumer Insights

Consumers don't want things. They want to solve their needs and problems. I know how to uncover deep insights that can help influence product design and communication strategy.

Stock Business Plan Review

Do you need a fresh pair of eyes to read your business plan? I'll use my expertise to make sure your plan is ready for investor examination.

Stock SWOT Analysis

Every business should have a fundamental understanding of its Strengths, Weaknesses, Opportunities, and Threats.

Stock New Product Ideation

Do you have a pipeline of ideas to keep your business growing and relevant? I'll help brainstorm what's next for your company and how to get there.

Stock Trend Identification

What will your industry look like in one, two, or five years? I'll take you through upcoming trends that will help you stay on top in your field.

Stock Marketing Planning

What activities should you plan for within your budget and how should you schedule them throughout the year? I'll help you create a calendar to maximize the effect of your campaigns.







Experience

Check out some of my past projects





Testimonials

See what past clients have to say about my work

"Drew has a real talent for taking complex marketing ideas and distilling them down to solid strategic positioning language and frameworks."

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Brian D.
Founder & President
iVVi Publishing & Media

“Drew is business savvy. He always presents himself in a professional way. Drew possesses common sense that is no longer common. His drive to learn keeps him up-to-date in numerous interrelated fields. As a result, Drew consistently produces quality work."

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Megan T.
Founder
Prampram Worldwide Education

“Very professional and knows his way around branding and picking out a perfect name very well! Patient and willing to explore various options. If I ever find someone who needs a branding expert, I will be sure to recommend him."

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Dmitri S.
Founder & CEO
Yuzzelo

“Great job knowledge and skill. If you are looking for an expert, use him. Quick responses and great help.”

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Mike M.
Elance Client

“Drew is wonderful to work with. He is professional, intelligent and gifted. He helped our firm re-brand. I always looked forward to seeing his suggestions. They were unique, creative, researched and well thought through. GREAT JOB!”

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Nancy G.
Elance Client





About

I am an experienced marketer with a passion for brands

My interest in building businesses started at a young age. Whether it was selling stick-figure drawings door-to-door for a quarter or pawning off baseball cards to save up for a Lego set, I was always looking for ways to make money. In high school, I competed in Future Business Leaders of America (FBLA) and was a state finalist Sterling Scholar in Business & Marketing.

As an undergrad, I studied entrepreneurship. As an MBA, I studied Brand and Product Management, learning directly from companies like Coca-Cola, Kimberly-Clark, and General Mills. Upon graduation, I started working for the company that invented the idea of brand management, Procter & Gamble. Here I worked on well known mega-brands like Covergirl and Olay.

In the meantime, I've also gained experience by working for a variety of small businesses and start-ups across a variety of different industries including tech, health & wellness, travel & tourism, hospitality, food service, and non-profit. I am excited at every new opportunity and look forward to discussing how to address your branding and marketing challenges!



Contact

Please reach out with any questions, or to set up a free video consultation